Fashion Marketing & Communications

Full-Time (2 years)

Campus: Santo Domingo

Curriculum

FIRST YEAR

First Semester Credits
Integrated Seminar I 3
Integrated Studio I2
Introduction to Marketing2
Image I (Digital) 2
Art Seminar I 2
Oral and written expression I2
Communication Techniques2
Total 15

Second Semester Credits
Integrated Seminar II3
Integrated Studio II 2
Oral and written expression II 2
Marketing Strategies 2
Image II (Digital)2
Design Management and Finance 2
Art Seminar II 2
Total 15
Third SemesterCredits
Fashion Fundamentals2
Textiles2
Fashion History2
Branding I2
Total8

SECOND YEAR

Fourth Semester Credits
Fashion Marketing I 3
Fashion Communications I 3
Fashion Journalism I 3
Branding II
2
Digital Media & Communications I 2
Elective 4
Total 17
Fifth Semester Credits
Fashion Marketing II3
Fashion Communications II 3
Fashion Journalism II 3
Final Project / Professional Practice 3
Digital Media & Communications II 2
Elective 2
Total 16

Course Descriptions

Integrated Seminar
Students explore a range of visual and analytic skills while working on collaborative and multidisciplinary projects. How do we make sense of our ideas, the information we gather, our hunches and theories? And what can this investigation tell us about why we make certain decisions as creative thinkers? Students work independently and in teams to explore and research the construction of prototypes, and to understand the creative process. Classes incorporate knowledge gained in other first-year courses, and several times during the semester two classes will share concepts and assignments on various projects.

Introduction to Marketing
As part of a global learning experience that intertwines with many aspects related to the world of fashion, students are given an introduction to the fundamentals of marketing, helping them understand concepts and strategies that allow them to position and communicate their fashion projects efficiently; this process may help the consolidation and success of their creative work.

History of Fashion
This course emphasizes the importance of understanding how the evolution of fashion includes historical, cultural, social, and economic aspects; how today’s design processes include fashion evolution; and how all these aspects affect the professional market. These subjects are treated with the aim of deepening the impact and social obligation of designers through their creations.

Art Seminar
This course presents students with some major moments in world history and the study of objects considered expressions of a particular place or time. Interrelationships will be constructed between societies and types of objects over time. The course structure is approximately chronological, beginning in prehistory and continuing until the dawn of industrialization. The focus will be on objects, works, and ordinary instruments of everyday life, as well as on extraordinary monuments of artistic skill and design. This exploration will deal with how and why the objects were made, by and for whom, how they were used, what they meant for the people who used them, and what social structures are embodied in them. The course serves as an introduction to artistic styles and visual analysis. Classes are developed through discussion, assignments, research, and projects.

Digital Image
How are meaning and communication constructed through visual images? In this course, students use methods of digital-image projection to explore the conceptual, aesthetic, and formal qualities that inform the way ideas and impressions are expressed in two dimensions. Students explore visual organization, figurative and abstract forms, and engagement through drawing from observation, photography, creation of digital images, and integration of a variety of mediums of communication. The tools and methods students can acquire in this course provide an introductory platform they can utilize in the higher-level courses in their chosen discipline. Sections of this class may explore the following topics in relation to the construction of identity, form, function, and meaning: language, objects, places, and people.

Electives
The selected courses have as their aim to complement and consolidate the focuses of the area of fine arts and at the same time to offer new theoretical and practical tools that students may find useful in their professional development.

Career Opportunities

Account Manager
Art Direction
Accessories Design
Buyer
Consulting
Cool hunting
Copywriting

Customer Service Management
Education
Factory Management
Fashion editing / writing
Inventory Analysis
Quality Control
Marketing Management
Marketing Research

Product Development
Public Relations
Quality Control
Retailing
Sales
Shop Manager
Styling
Visual Merchandising

Student Work

Admissions

Admission to CHAVÓN requires high school graduation with a satisfactory grade-point average, the presentation of a portfolio,*  and an interview. For detailed information about admissions procedures, click here.

*Applicants to the program in Fashion Marketing and Communications are not required to present a portfolio but must complete the CHAVÓN Challenge.

Information for International Students

International students are a welcomed to the CHAVÓN community and significantly add to its rich, artistically and intellectually diverse dialogue and culture. If you live outside the Dominican Republic, we encourage you to apply or to contact us, as we will always be available to assist you in the application process and to answer questions regarding such things as dormitories or other living accommodations, travel arrangements, visas, or any other questions you may have.