Fashion Marketing & Communications
Full-Time
Campus: Santo Domingo
Below, you will find all the information about admissions requirements and the curriculum with the subjects to be taken:
Technical Fashion Marketing & Communications Career
General Description
The technical program in Fashion Marketing & Communications at CHAVÓN provides comprehensive training that connects art, design, fashion and business. Through a critical, creative and strategic approach, the program trains students to analyze the industry from its cultural, commercial and communicational dimensions.
From trend research to creating purposeful brands, art direction, fashion journalism and digital strategies, graduates are prepared to be leaders who drive a more conscious, diverse and connected fashion with contemporary challenges.
Career Opportunities
Fashion Strategy & Management
- Fashion Merchandising Coordinator
- Brand Manager or Brand Strategist
- Trend Analyst and Coolhunter
- Business Planner or Junior Buyer
Fashion Communication
- Fashion Communication Specialist (Media, Brands, Influencers)
- Image and Style Consultant with Editorial Focus
- Public Relations and Corporate Communication Specialist
Fashion Editorial & Content
- Fashion Journalist or Editorial Writer
- Content Editor for Media, Magazines and Digital Platforms
- Fashion Content Creator (Copy, Storytelling, Image)
Fashion & Digital Media
- Community Manager or Social Media Manager for Fashion Brands
- E-commerce and Fashion User Experience Coordinator
- Visual Digital Content Creator (Photography, Reels, Campaigns)
Art Direction & Production
- Art Director for Fashion Campaigns and Editorials
- Production Coordinator for Fashion Events and Launches
- Visual Stylist or Fashion Producer for Media and Brands
Entrepreneurship & Sustainable Fashion
- Entrepreneur of Conscious or Artisanal Fashion Brands
- Fashion Sustainability and Social Responsability Consultant
- Fashion Project Coordinator with Community or Educational Focus
Hard Skills (Technical)
- Fashion Market Analysis and Consumer Behavior
- Trend Forecasting and Cultural Profiling
- Branding and Brand Positioning Strategies
- Fashion Editorial Writing and Curation
- Digital Communication, Social Media and Content Marketing
- Fashion Event Planning (Catwalks, Launches, Pop-Ups)
- Art Direction applied to Visual Campaigns
- E-Commerce and Fashion Digital Platform Management
- Public Relations and Brand Spokesperson
- Knowledge of the Manufacturing Cycle and Legal Aspects of the Industry
- Management of Digital Design and Visual Presentation Tools
- Design Thinking applied to Fashion Projects
Soft Skills (Transversal)
- Strategic Thinking and Commercial Vision
- Creativity applied to Cultural and Commercial Contexts
- Leadership and Management of Interdisciplinary Teams
- Communication Skills (Oral, Written and Visual)
- Capacity for Critical Analysis and Synthesis of Trends and Social Phenomena.
- Adaptability to changing environments (Fashion, Technology, Consumption)
- Empathy and Cultural Intelligence
- Aesthetic Sensitivity and Visual Thinking
- Professional Ethics and Commitment to Inclusion and Sustainability
- Entrepreneurship and Growth Mindset
- Organization, Time Management and Adherence to deadlines
- Collaboration and Interpersonal Skills
Admissions
Admission to CHAVÓN requires high school graduation with a satisfactory grade-point average, the presentation of a portfolio,* and an interview. For detailed information about admissions procedures, click here.
*Applicants to the program in Fashion Marketing and Communications are not required to present a portfolio but must complete the CHAVÓN Challenge.
*Applicants to the Film program can only apply via Portfolio
Information for International Students
International students are a welcomed to the CHAVÓN community and significantly add to its rich, artistically and intellectually diverse dialogue and culture. If you live outside the Dominican Republic, we encourage you to apply or to contact us, as we will always be available to assist you in the application process and to answer questions regarding such things as dormitories or other living accommodations, travel arrangements, visas, or any other questions you may have.
