General Scope of Corporate Communication / Internal Communication
- Introduction to creative writing
- Classification of literary genres
- Deepening the didactic genre
- How to write your autobiography?
- Personal journal: writing as a relief
- How do you tell a story?
- The journalistic editorial
- Steps to writing effectively
- What to consider when writing a letter?
- Creative ads
Drafting of Written Documents
- Structure of the PR
- Letter Writing
- Preparation of Speeches
- Report Writing Structure
- Composition of Annual Report
Sustainability – Corporate Social Responsibility
- Basic Concepts and evolution of Corporate Social Responsibility.
- Recognition of stakeholders and their importance in a CSR plan.
- Regulations and concepts related to CSR management.
- CSR trend and tools.
- Socially responsible management.
- How to develop a CSR plan.
- Measurement and Evaluation of the CSR Strategy.
Branding – Brand Communication
- Branded Content
- Branded Entertainment
Communication in times of Crisis
- Concept of crisis, characteristics
- Preventing the crisis (symptoms of the crisis)
- Communication management in times of crisis
- Crisis and risk management
- Crisis and opportunity
- Crisis Management Manual
- Crisis Management Committee
- Spokesperson in Crisis Management
- Management of public image and reputation during the crisis
- Crisis management in social networks
- Practical cases and simulations