{"id":1274,"date":"2019-04-15T15:52:54","date_gmt":"2019-04-15T15:52:54","guid":{"rendered":"http:\/\/chavon.brick.agency\/?post_type=program&#038;p=1274"},"modified":"2025-06-18T12:45:11","modified_gmt":"2025-06-18T16:45:11","slug":"fashion-marketing-and-communications","status":"publish","type":"program","link":"https:\/\/chavon.edu.do\/en\/program\/fashion-marketing-and-communications\/","title":{"rendered":"Fashion Marketing &#038; Communications"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns right-sidebar is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p class=\"bottom-line\"><strong>Duration: 2 years<\/strong><\/p>\n\n\n\n<p class=\"medium has-medium-font-size\"><strong>The two-year college-level program in Fashion Marketing &amp; Communications immerses students in the fashion business<\/strong>, providing the tools to explore the relationships between design, marketing, product development, production, trend forecasting and public relations. It also provides a solid grounding in fashion journalism, branding, textiles, color theory, the basic principles of design, market economics, market research and fashion&#8217;s history. <\/p>\n\n\n\n<p class=\"medium has-medium-font-size\"><strong>Mastery of the business skills related to consumer analysis, manufacturing and price structuring<\/strong> is an overarching thread that runs through all aspects of the curriculum, preparing students to think both creatively and realistically about the economic realities, marketing and merchandising trends that drive the financial structure of the domestic and international fashion world.<\/p>\n\n\n\n<p class=\"medium has-medium-font-size\"><strong>CHAV\u00d3N is a pioneer in the field of Fashion Marketing and Communication as the only institution in the Dominican Republic which offers program specialized in this area of study.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"\/admissions\/\">Apply Now<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-497c4cc1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-fill\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/wa.link\/ryl9ze\">Chat with us<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"top-line has-medium-font-size\"><strong>CONTACT<\/strong><br><br><strong>Phone:<\/strong> + 1 (809) 563.2802 ext. 108, 109<br><strong>Email:<\/strong> admisiones@chavon.edu.do<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ADMISIONES 2023: MERCADEO Y COMUNICACI\u00d3N DE MODA\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Lzd2Jn1QoZg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-white-color has-black-background-color has-text-color has-background\"><strong>Below, you will find all the information about admissions requirements and the curriculum with the subjects to be taken:<\/strong><\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file pdf-btn\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/chavon.edu.do\/wp-content\/uploads\/2019\/04\/PENSUM_Mercadeo_y_Comunicacion_Moda.pdf\" type=\"application\/pdf\" style=\"width:100%;height:750px\" aria-label=\"Embed of Download Fashion Marketing &amp; Communications Program Details.\"><\/object><a id=\"wp-block-file--media-1665ac75-ec09-4200-b07e-c6784e01788a\" href=\"https:\/\/chavon.edu.do\/wp-content\/uploads\/2019\/04\/PENSUM_Mercadeo_y_Comunicacion_Moda.pdf\">Download Fashion Marketing &amp; Communications Program Details<\/a><a href=\"https:\/\/chavon.edu.do\/wp-content\/uploads\/2019\/04\/PENSUM_Mercadeo_y_Comunicacion_Moda.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-1665ac75-ec09-4200-b07e-c6784e01788a\">Download<\/a><\/div>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading top-line\"><strong>Technical Fashion Marketing &amp; Communications Career<\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><strong>General Description<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">The technical program in<strong> Fashion Marketing &amp; Communications<\/strong> at <strong>CHAV\u00d3N<\/strong> provides comprehensive training that connects art, design, fashion and business. Through a critical, creative and strategic approach, the program trains students to analyze the industry from its cultural, commercial and communicational dimensions.<br><br>From trend research to creating purposeful brands, art direction, fashion journalism and digital strategies, graduates are prepared to be leaders who drive a more conscious, diverse and connected fashion with contemporary challenges.<\/p>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Career Opportunities<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns has-3-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading top-line\"><strong>Fashion Strategy &amp; Management<br><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fashion Merchandising Coordinator<\/li>\n\n\n\n<li>Brand Manager or Brand Strategist<\/li>\n\n\n\n<li>Trend Analyst and Coolhunter<\/li>\n\n\n\n<li>Business Planner or Junior Buyer<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading top-line\"><strong>Fashion Communication<br><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fashion Communication Specialist (Media, Brands, Influencers)<\/li>\n\n\n\n<li>Image and Style Consultant with Editorial Focus<\/li>\n\n\n\n<li>Public Relations and Corporate Communication Specialist<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading top-line\"><strong>Fashion Editorial &amp; Content<br><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fashion Journalist or Editorial Writer<\/li>\n\n\n\n<li>Content Editor for Media, Magazines and Digital Platforms<\/li>\n\n\n\n<li>Fashion Content Creator (Copy, Storytelling, Image)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-3-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading top-line\"><strong>Fashion &amp; Digital Media<br><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Community Manager or Social Media Manager for Fashion Brands<\/li>\n\n\n\n<li>E-commerce and Fashion User Experience Coordinator<\/li>\n\n\n\n<li>Visual Digital Content Creator (Photography, Reels, Campaigns)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading top-line\"><strong>Art Direction &amp; Production<br><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Art Director for Fashion Campaigns and Editorials<\/li>\n\n\n\n<li>Production Coordinator for Fashion Events and Launches<\/li>\n\n\n\n<li>Visual Stylist or Fashion Producer for Media and Brands<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading top-line\"><strong>Entrepreneurship &amp; Sustainable Fashion<br><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Entrepreneur of Conscious or Artisanal Fashion Brands<\/li>\n\n\n\n<li>Fashion Sustainability and Social Responsability Consultant<\/li>\n\n\n\n<li>Fashion Project Coordinator with Community or Educational Focus<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-3-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading top-line\"><strong>Hard Skills <strong>(Technical)<\/strong><br><\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fashion Market Analysis and Consumer Behavior<\/li>\n\n\n\n<li>Trend Forecasting and Cultural Profiling<\/li>\n\n\n\n<li>Branding and Brand Positioning Strategies<\/li>\n\n\n\n<li>Fashion Editorial Writing and Curation<\/li>\n\n\n\n<li>Digital Communication, Social Media and Content Marketing<\/li>\n\n\n\n<li>Fashion Event Planning (Catwalks, Launches, Pop-Ups)<\/li>\n\n\n\n<li>Art Direction applied to Visual Campaigns<\/li>\n\n\n\n<li>E-Commerce and Fashion Digital Platform Management<\/li>\n\n\n\n<li>Public Relations and Brand Spokesperson<\/li>\n\n\n\n<li>Knowledge of the Manufacturing Cycle and Legal Aspects of the Industry<\/li>\n\n\n\n<li>Management of Digital Design and Visual Presentation Tools<\/li>\n\n\n\n<li>Design Thinking applied to Fashion Projects<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading top-line\"><strong>Soft Skills (Transversal)<br><\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategic Thinking and Commercial Vision<\/li>\n\n\n\n<li>Creativity applied to Cultural and Commercial Contexts<\/li>\n\n\n\n<li>Leadership and Management of Interdisciplinary Teams<\/li>\n\n\n\n<li>Communication Skills (Oral, Written and Visual)<\/li>\n\n\n\n<li>Capacity for Critical Analysis and Synthesis of Trends and Social Phenomena.<\/li>\n\n\n\n<li>Adaptability to changing environments (Fashion, Technology, Consumption)<\/li>\n\n\n\n<li>Empathy and Cultural Intelligence<\/li>\n\n\n\n<li>Aesthetic Sensitivity and Visual Thinking<\/li>\n\n\n\n<li>Professional Ethics and Commitment to Inclusion and Sustainability<\/li>\n\n\n\n<li>Entrepreneurship and Growth Mindset<\/li>\n\n\n\n<li>Organization, Time Management and Adherence to deadlines<\/li>\n\n\n\n<li>Collaboration and Interpersonal Skills<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns top-line is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading red\"><strong>Admissions<\/strong><\/h4>\n\n\n\n<p>Admission to CHAV\u00d3N requires high school graduation with a satisfactory grade-point average, the presentation of a portfolio,*&nbsp; and an interview. For detailed information about admissions procedures, click&nbsp;<a href=\"https:\/\/chavondev.wpengine.com\/eng\/admissions\/\">here<\/a>.<\/p>\n\n\n\n<p class=\"small\"><em>*Applicants to the program in Fashion Marketing and Communications are not required to present a portfolio but must complete the CHAV\u00d3N Challenge.<\/em><\/p>\n\n\n\n<p>*Applicants to the Film program can only apply via Portfolio<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading red\"><strong>Information for International Students<\/strong><\/h4>\n\n\n\n<p>International students are a welcomed to the CHAV\u00d3N community and significantly add to its rich, artistically and intellectually diverse dialogue and culture. If you live outside the Dominican Republic, we encourage you to apply or to contact us, as we will always be available to assist you in the application process and to answer questions regarding such things as dormitories or other living accommodations, travel arrangements, visas, or any other questions you may have. <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Duration: 2 years The two-year college-level program in Fashion Marketing &amp; Communications immerses students in&#8230; <br \/><a class=\"read-more\" href=\"https:\/\/chavon.edu.do\/en\/program\/fashion-marketing-and-communications\/\">+ Learn more<\/a><\/p>\n","protected":false},"featured_media":2652,"parent":0,"menu_order":44,"template":"","program_category":[42],"program_tags":[81,62,67],"class_list":["post-1274","program","type-program","status-publish","has-post-thumbnail","hentry","program_category-full-time","program_tags-communications","program_tags-fashion","program_tags-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chav\u00f3n Fashion Marketing &amp; 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