Mavel Tejeda, a graduate of the Marketing degree from the Technological Institute of Santo Domingo (INTEC), with a master’s degree in Management in Corporate Communication from EAE Business School and a double degree in Image, Advertising and Corporate Identity from the Camilo Jos\u00e9 Cela University (UCJC), She is energetic and enthusiastic in everything she does. <\/p>\n\n\n\n
This professional not only has more than 10 years of experience in Consumer Goods, but also in the areas of Marketing, Communication and Advertising. In fact, he has managed iconic global brands around the Caribbean at Colgate-Palmolive, Nestl\u00e9 and Unilever.<\/p>\n\n\n\n
Besides focusing on brand building and development, her eyes are also on education. As she notes, her mother motivated her to teach, and as a consequence, her high standards of empowerment, responsibility, and creativity have led her to become coordinator of the Fashion Marketing and Communication technical major at the CHAV\u00d3N School of Design, with the determined objective of ensuring inclusive and equitable training in the Dominican Republic, where she promotes learning opportunities for all men and women <\/p>\n\n\n\n
\u201cTo be a stimulus for affecting the lives of people in the fashion industry is a real challenge for me; to be a resource for promoting initiatives tied to inclusivity, diversity, and sustainability, too,\u201d says this vivacious professional, whose hope for the coming academic year is to inject her students with energy to identify new habits of responsible consumption, with the goal of accelerating the development of the Dominican fashion industry.<\/p>\n\n\n\n
This lover of excellence, accompanied by a talented team of professionals in CHAV\u00d3N\u2019s teaching mold, leads a new curriculum designed to offer students a solid academic program, versatile, innovative, and competitive, that will enable them to develop their business ideas while they are on their learning journey.<\/p>\n\n\n\n
As for the tools Mavel brings to the formation of professionals of substance, she expects students in her major to explore the relationship between art, design, marketing, and communication; analyze the fashion industry; forecast major trends; construct brands for products and\/or services; and do commercial and editorial styling. She also hopes that students will develop visual commercialization, implement winning strategies in digital media, and acquire a solid base in fashion journalism and editorial, applying themselves with an entrepreneurial spirit and an outlook founded in sustainability.<\/p>\n\n\n\n
In short, for Mavel Tejeda the most important thing is thatstudents majoring in Fashion Marketing and Communication at CHAV\u00d3N express themselves through a spontaneous language, without stereotypes or barriers, and that they build iconic brands with a human objective, \u201ca real objective,\u201d whose result achieves a permanent emotional bond with people. In the end, she affirms, \u201cWe are CHAV\u00d3N … a community!\u201d<\/p>\n\n\n\n
Cr\u00e9ditos: <\/p>\n\n\n\n
Fotograf\u00eda: Eduardo Javier <\/p>\n\n\n\n
Estilismo: Jos\u00e9 Padilla <\/p>\n","protected":false},"excerpt":{"rendered":"